Our founders, along with a dynamic management team, is crucial in powering our success, working seamlessly together to take the beauty business forward as we achieve our purpose, ambition, and goals towards a wonderful future.
We are leaders in a growing industry. Our multi-national team of senior executives brings cross-industry expertise and a global perspective that informs our strategy and drives our success. Building on our challenger spirit our leaders thrive on pushing the boundaries of prestige beauty to new heights.
From our newest employees to our most seasoned executives, we focus on creating a workplace that encourages continuous learning and adaptation. This is critical to our abilities to create trends, anticipate changes and swiftly adapt to the shifting needs and demands of our global business. This strong focus on education helps keep us fresh and thinking differently while ensuring that we build the next generation of leaders for our company.
Since the establishment of Weimeixiu at the end of 2003, Andrea’s career planning is based on the original intention of love, and she has created high cost-effective makeup products for the domestic professional makeup field that are comparable to the quality of international first-line brands. While building brands for partners in more than 60 countries and regions around the world, she is more focused on building an international make-up brand that belongs to the Chinese. Since the first day of Natural’s establishment, this dream has been with her. She spends 3 months on research of the global beauty and cosmetics market every year, from Hong Kong, Dubai, Italy, France, to Australia, New Zealand, the United States, Japan, South Korea, Switzerland, Thailand…She always enjoys running around the international frontier cosmetic exhibitions and consumer markets, capturing the latest market trends and grasping the latest international industry information, just to keep Natural’s brand image and product quality at the international leading level.
Eric led the R&D team to formulate and make clinical modifications day and night, and countless hard work and sweat gave birth to the innovative healthy skin care brand that is currently presented to consumers around the world – ARTMISS.
As a professional make-up, Natural’s products can withstand the high temperature test under the spotlight, and the basic test of 8 hours and 12 hours of makeup. Eric led the in-depth cooperation with French Naolys, such as adding the patented skin-lightening core ingredient miraculous active cell essence (Miria jasmine) to the nourishing makeup foundation and the muscle density protection isolation lotion, which can effectively correct and brighten facial skin tone, nourishes radiant skin from the inside out, defining a trendy base makeup that makes skin 1 degree brighter in 10 days. Eric has been exploring and moving forward on the road of pursuing beauty.
Eric led the R&D team to formulate and make clinical modifications day and night, and countless hard work and sweat gave birth to the innovative healthy skin care brand that is currently presented to consumers around the world – ARTMISS.
As a professional make-up, Natural’s products can withstand the high temperature test under the spotlight, and the basic test of 8 hours and 12 hours of makeup. Eric led the in-depth cooperation with French Naolys, such as adding the patented skin-lightening core ingredient miraculous active cell essence (Miria jasmine) to the nourishing makeup foundation and the muscle density protection isolation lotion, which can effectively correct and brighten facial skin tone, nourishes radiant skin from the inside out, defining a trendy base makeup that makes skin 1 degree brighter in 10 days. Eric has been exploring and moving forward on the road of pursuing beauty.
We work with global cosmetic brands who want to define the future, not hide from it. Together, we achieve extraordinary outcomes.
Stay Ahead in a Rapidly Changing World